Selected work

Product case study

Detailed SEO Extension

Browser extension used by 600,000 SEOs, maintained through to its acquisition by Ahrefs.

Visit product
  • Browser Extensions
  • JavaScript
  • Chrome Extension API
  • Technical SEO
Detailed SEO Extension product interface

The work

Building a product people can simply use.

One of the most widely used SEO extensions on the Chrome Web Store, built with Glen Allsopp of Detailed in Newcastle. It pulls the on-page signals an SEO checks constantly, title, meta description, robots directives, headings, schema and canonical and puts them one click away instead of buried in view-source. Maintenance at 600,000 installs is mostly about not breaking anything: the extension runs on every site its users visit, so a parsing edge case is a support incident at scale. Now published by Ahrefs, who acquired it.

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600,000 users and a 4.9 rating across 232 reviews

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Seven tabs of on-page analysis, one click from any page

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Title, meta, robots, canonical, headings, schema and social tags

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Featured on the Chrome Web Store

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Acquired by Ahrefs, who now publish it

Detailed SEO Extension secondary product view

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