Selected work

Product case study

Panyapı Dekorasyon

Architectural surface catalogue with 90+ SEO pages, quote-driven conversion and a Sanity-managed product tree.

Visit product
  • Next.js
  • Sanity
  • TypeScript
  • Tailwind CSS
  • Vercel
  • Technical SEO
  • Structured Data
Panyapı Dekorasyon product interface

The work

Building a product people can simply use.

Product catalogue and lead engine for an Istanbul architectural surface company selling acoustic panels, PVC marble, polymer and MDF cladding, mirrors and application tooling. Seven product categories and their variants are modelled in Sanity, rendered as prerendered Next.js pages carrying Product and Offer structured data with live pricing. Conversion runs on quote requests rather than checkout, so the funnel is built around WhatsApp and an enquiry flow instead of a cart.

01

Sanity-modelled product tree: 7 categories with per-variant pages

02

90+ prerendered pages with Product, Offer and Brand structured data

03

Turkish-first SEO with per-product titles built around commercial queries

04

Quote-driven funnel through WhatsApp instead of a checkout flow

05

KVKK, privacy and cookie pages for Turkish compliance

Panyapı Dekorasyon secondary product view

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